BMW Z3
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The BMW Z3 was the first modern mass-market roadster produced by BMW, as well as the first new BMW model assembled in the United States. The Z in Z3 originally stood for Zukunft (German for future). (The very first BMW assembled in the US was the E36/4, 318i that rolled off the Spartanburg Plant assembly line beginning in October 1994.) The Z3 was introduced as a 1996 model year vehicle, shortly after being featured in the James Bond movie, GoldenEye. At that time Karen Sortito created the BMW campaign for the film GoldenEye.[3] Afterwards, while the film was number one at the box office, sales of the car spiked.
